:"What did Coke fans do before Facebook?

Ever think about how a Coca-Cola fan would have "shared" his love for Coke in the 1890s? What about in the 1940s? Chances are that you would have written a letter or made a postcard with your Coca-Cola picture and sent it (by snail mail) to The Coca-Cola Company.

We've gone through the Archives and pulled out our "fan history" over time. The letters, pictures, stories and videos sent by Coca-Cola fans over 125 years are showcased on the Coca-Cola Page timeline. What you'll see represents the history of the brand through the lens of fans. "

(Booker, Coca-Cola conversations 2011)